User created Content

For years now the PC gaming industry has enjoyed a rich and thriving User created content.
The first that comes to mind I think to all of us is Counter strike. Probably, the biggest online game bigger then WOW.
What consoles like the 360, Wii and the ps3 should do is support this group give them some incentive's. A healthy home brew community for consoles can mean a whole new market.
Look at XBMC one of the greatest maybe the greatest home brew out there. In addition, the best media player out there retail or non retail.
Here is a great interview with Valve Software marketing director Doug Lombardi.